Thursday, 11 October 2007

"Come back to My Village"

What a wonderful day it is today! Sunny and warm. To top that off, I just had the best cup of coffee ever. Walking around Camden, I was keen to sit somewhere comfortable. I am tired of take-away coffees. You pay over £2 in some places, you get a paper cup and you don't even stop to enjoy it.My Village - hidden between Camden and Chalk Farm station doesn't only serve coffee, it has one of the best organic selections of teas, pastas, sauces and all kinds of yummy things. What made my experience different was the service. You can ask any questions, they take you around and advise you and let you taste some of the gorgeous tasty food from the deli. It's simply special place. As John and Nichol Jackson O' Shaugnessy Persuasion in Advertising book explain, there are two types of pure services: a)those like banking and plumbing and b)those who are used, bought or consumed just for enjoyment. The staff today at My Village, who put a heart from chocolate on the top of my cappuccino, while smiling, made me realise that the cup of coffee (or tea) should be one for enjoyment.